Privacy Policy

Privacy Policy

Last updated: June 23, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service, and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Directions Coaching Limited.
  • Cookies are small files placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to the United Kingdom.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. This includes the Company’s trusted Personal Assistant (PA) who assists with administrative operations.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Directions Coaching, accessible from ⁠directions-coaching.com
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Business/Billing details

Usage Data

Usage Data is collected automatically when using the Service.

This may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Cookies and Tracking Technologies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information.

Essential and Functional Cookies

Under UK Privacy and Electronic Communications Regulations (PECR) exceptions, explicit user consent banners are not deployed for basic, non-intrusive website analytics or security cookies. We use:

  • Necessary / Essential Cookies: Administered by Us to provide You with services available through the Website and to enable You to use some of its features.
  • Functionality Cookies: Administered by Us to allow us to remember choices You make when You use the Website, such as remembering your login details or language preference.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For the performance of a contract: The development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services.

Sharing of Your Personal Data

We value your privacy. We do not sell or pass your data to third-party marketing systems. Your data is only shared with:

  • Our Personal Assistant (PA): We share your administrative data (such as scheduling information, contact details, and billing data) with our trusted PA. They act strictly as a Data Processor on our behalf, operate under strict confidentiality agreements, and use the data solely to assist with the administration of your coaching services.

Retention and Security of Your Personal Data

Retention

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable tax laws), resolve disputes, and enforce our legal agreements and policies.

Client administrative records and coaching notes are securely deleted or shredded 6 years after the conclusion of your coaching contract.

Security

The security of Your Personal Data is important to Us. All digital data, including emails and administration files, is stored on secure, password-protected, and encrypted systems utilizing two-factor authentication (2FA). Any physical paperwork is kept in a locked filing cabinet accessible only by the director or authorized assistant.

While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Lawful Basis and Your Rights

Lawful Basis for Processing

Our legal grounds for processing your data under the UK GDPR are:

  1. Performance of a Contract: Where the processing is necessary to deliver our coaching agreements.
  2. Legitimate Interests: For standard business administration, response to general inquiries, and maintaining site security.

Your Rights

You have the right to request access to, rectification of, or erasure of your Personal Data. You also have the right to object to or restrict certain processing activities. Because this business operates dynamically without automated profiling, algorithmic scoring, or automated commercial decisions, no complex automated decision-making frameworks apply to your data.

Mandatory Internal Complaints Procedure

In compliance with the Data (Use and Access) Act 2025, individuals must raise privacy concerns directly with Us to allow for an internal investigation before escalating the matter to the regulator.

  • How to submit a complaint: Please submit any data protection complaints or concerns in writing to info@directions-coaching.com.
  • Acknowledgement: We will formally acknowledge receipt of your complaint within 30 days.
  • Resolution: The director will investigate the issue thoroughly, provide updates, and communicate a formal written outcome to you without undue delay.

If you remain unsatisfied after our formal resolution, you maintain the legal right to lodge a complaint with the Information Commissioner’s Office (ICO).

Contact Us

If you have any questions about this Privacy Policy, You can contact us: